KATE FITZGERALD
A sponsorship, partnerships and communications consultant with over 20 years of experience in the Irish market, Kate works with our athletes, and leading Irish and global brands to develop strategic brand ambassador partnerships and activations. She focuses on building authentic relationships that drive awareness and engagement, and ultimately deliver a strong return on investment. She has worked across multiple award-winning campaigns in the sports sponsorship sector with leading athletes and Irish and international brands; from AIB and Guinness, to Optimum Nutrition and Sports Direct. Kate leverages her extensive in-depth experience and knowledge of the sports sector and brand planning to provide strategic brand building advice for the athletes we work with, alongside providing support to our brand partners to maximise their partnerships to deliver on their broader business objectives.
